Home » Multicultural Media: The Vital Link to Informed Communities in Australia

Multicultural Media: The Vital Link to Informed Communities in Australia

by  Africa Media Australia

In an era where the dissemination of information shapes societal perceptions and responses, the role of multicultural media is of crucial importance, especially in times of crisis. Recognising this significance, IMMA (Independent Multicultural Media Australia) is organising a forum on March 22  at the Greek Centre, Lonsdale Street, Melbourne, to discuss various ways multicultural media engages communities during crises and its relationship with the government.

Keynote speakers include Kos Samaras, Anthea Hancocks, and Dr. Hass Dellal. The speakers are expected to shed light on crucial aspects of this important discussion for the sustainability of Multicultural media. Samaras, a strategist and polling specialist from the Red Bridge Group, is expected to  talk about how governments must communicate effectively with multicultural electorates, citing instances such as the shortcomings during the Yes campaign for a First Nations Voice to Parliament. His insights underscore the risk of overlooking significant audience segments by solely relying on mainstream platforms.

Dr. Hass Dellal AO, Executive Director of the Australian Multicultural Foundation, brings a wealth of experience, having chaired the Commonwealth Government’s Multicultural Framework Review. He will discuss the indispensable role of multicultural media in communicating with and representing diverse communities. His involvement highlights the importance of inclusivity in the media landscape, ensuring accurate representation of Australia’s multicultural fabric.

Nick Richardson, CEO of MPC will talk about crucial issues and strategies surrounding public interest journalism in diverse communities. He is calling for the need to amplify the voices of marginalised communities through inclusive media practices.


Event sponsor Vivienne Nguyen AM, chair of the Victorian Multicultural Commission, will also be attending and is expected to talk about the critical nature of timely and accurate information dissemination, especially to minimise misinformation and disinformation.

The CEO of Gandel Foundation, another sponsor for the forum, Mr Vedran Drakulic OAM will discuss the foundation’s commitment to enhancing social cohesion and inclusion, recognising multicultural media as a vital link to communities, particularly during crises. Drakulic’s view is that multicultural media serves not only to inform but also to build understanding, connections, and bridges within society.

The forum will not only serve as a platform for discussion but it will also help to foster opportunities for collaboration in enhancing media diversity and representation.

As we navigate an increasingly interconnected and diverse world, this media forum serves as a reminder of the indispensable role of multicultural media in shaping informed, inclusive, and resilient communities. Through collaboration, acknowledgment, and support, we pave the way for a more equitable media landscape that truly represents the rich tapestry of Australia’s multicultural society.


Clyde Sharady

You may also like